The Future of Excellence in Public Relations and Communication Management: Challenges for the Next Generation (Routledge Communication Series)
By Unknown Author.
Description
The Future of Excellence in Public Relations and Communication Management brings together an outstanding group of public relations scholars and practitioners to consider the indelible theory building in public relations of James E. Grunig and Larissa A. Grunig, who with David M. Dozier, produced the 1992 IABC Excellence Study, a benchmark body of work examining best practices in the public relations field. In this assembled collection, editor Elizabeth L. Toth and the contributors show how and in what ways the theories of the Excellence Study have developed and changed. They...
ISBN(s)
0805855963, 9780805855968
