Net Success: 24 Leaders in Web Commerce Show You How to Put the Internet to Work for Your Business
By Unknown Author.
Description
Net Success reveals what really works-and what doesn't-on the Web. Twenty-four of the most successful leaders in Internet commerce offer the inside story on: Important social trends that will drive the phenomenal growth of Internet commerce-and how to take advantage of them How key players in online commerce have been so successful Business models that work for online enterprises ranging from financial services to publishing to the travel industry New ideas in online advertising, direct marketing, and public relations. How to use the Web to maximize efficiency and communication inside...
ISBN(s)
1580621147, 9781580621144
